CHALLENGES & GOALS

A major task involved transforming complex research data from diverse publications into cohesive, branded charts and graphs that aligned with the company’s color scheme. Efforts focused on balancing clarity, accessibility, and aesthetic appeal while ensuring the data humanized the homeless population and maintained professional credibility.

Adapting the company’s brand colors to the charts required careful consideration to ensure the visuals remained consistent and professional. A key element from the company’s logo was incorporated throughout the presentation as subtle patterns and accents, adding visual cohesion and reinforcing the brand identity.