CHALLENGES & GOALS

The challenge was translating intricate science— disease progression, and breakthrough discoveries—into visuals that engage researchers and the broader public alike. The design incorporated purple, the signature color of the Alzheimer’s Association, to reinforce awareness and connection. Graphic elements inspired by protein markers were subtly incorporated into the visuals to provide a scientific yet artistic representation of the research focus. These elements helped simplify complex concepts while creating an engaging and impactful narrative that emphasized urgency, collaboration, and hope in the search for a cure.