CHALLENGE & GOALS

The presentation focused on research into the retail bottled water market and how it had impacted the client’s growth. It needed to showcase key industry trends, market opportunities, and the client's position in the bottled water space. Additionally, it outlined a strategic media growth plan aimed at reaching targeted audiences and provided insights on how the client could leverage these findings for future success.

Throughout the process, it was important to ensure everything aligned with the brand’s long-term goals, supporting sustainable growth in an ever-evolving market.